Franchising Australia

What is Kieser Training?

Kieser Training is a Physiotherapy and Rehabilitation franchise that specialises in Medical and Preventative Strength Training with a strong focus on the back.

Our unique treatment, Medical Strengthening Therapy MST™, uses sophisticated Swiss equipment to isolate and strengthen critical muscle groups especially the lower lumbar extensor muscles. Our treatment not only eliminates or significantly reduces back pain and improves spinal function, but rapidly improves core strength. This, in turn, provides serious lifestyle benefits by delaying age onset illnesses, such as Syndrome X, Diabetes 2 ,Osteoporosis and a myriad of health and lifestyle benefits associated with a healthy musculoskeletal system.

Werner Kieser

Patients commence with an appointment with our Physiotherapist for a musculoskeletal evaluation and back strength test. This is generally followed by a six week course of Medical Strengthening Therapy, where our research confirms 80% of all patients who finish the course acheive elimination or significant reduction of pain. A study published in the European Spine Journal ( Nov 07 ) concluded that after a program of Medical Strengthening Therapy, 89% of patients with planned disc surgeries no longer needed an operation.

Following MST, healthy patients are then transitioned into our preventative strength training department where long term independent training is available. With 151 clinics worldwide Kieser Training has been in existence for over 30 years in Europe and widely regarded as the world leader in musculoskeletal strengthening procedures. Prominent local physiotherapist Geoff Mackay and Professor John Carlson ( VU ) have been undertaking an extensive research program to measure the effect and results of Medical Strengthening Therapy on the local population and have prepared their second paper on the subject. Results have positively matched the extensive research undertaken overseas. This highlights the huge benefits to personal health, lifestyle and savings to the national health scheme by applying strengthening therapy as a treatment for back pain in order to avoid future surgery and lost productivity through days lost in the workforce. Clean, simple and highly affordable Kieser Training provides a non intrusive solution for highly debilitating back pain which is rapidly becoming a modern day epidemic.

Copies of research and scientific data can be provided.
Case studies can be accessed on this site.

Who should apply?

Business professionals, managers, allied health professionals.
Physiotherapists, Osteopaths, Chiropractors, Myotherapists looking for a broader field of preventative
patient care and an additional revenue stream.
Parties interested in the option of a franchise J.V. with the franchisor.

The franchise opportunity

Regions available – all Australia and New Zealand

Investment - $300,000 - $375,000 + GST

Kieser Training are world leaders in Medical Strengthening Therapy for assessment, treatment, rehabilitation and prevention of musculoskeletal disorders.

Founded in Switzerland, est. 40 years, franchising for 25 years and 151 centres worldwide.
Kieser Training have been rated 9th in the world by CBI Mag. for franchise growth.
The founder, Werner Kieser, is still actively involved and currently company Chairman.
The Australian based Directors, with a combined 50 years health and franchise sector experience are rolling out this recurring revenue franchise business model in a growing market segment with limited competitors.
A turnkey model is offered to allow ease of start up.

The key benefits

Swiss concept – accurate, ethical, precise, clean, quiet and a highly developed and structured franchise system.
Australian management with extensive experience both as Franchisors and Franchisees and are committed to mentoring franchise partners through comprehensive and ongoing training programs and support.
Medical or health industry background not required.
Patented own brand machines are exclusive to Kieser centres.
Private health insurance rebates apply for MST.
Clients have reciprocal rights worldwide.
Recurring revenue model.
Statistically analysed franchise territories available throughout Australia and NZ.
Appeals to rational thinking, educated, higher socio economic client.
Bi annual international franchisee conferences held in Europe.

Franchise applicants should have ambition, business savvy and the energy to take on the challenge of growing and owning a new business category and reap the benefits as this European medical fitness revolution sweeps throughout Australia and New Zealand.

Why Kieser Training is successful

It is a fact that 80% of the Australian population over the age of 35 have some level of back pain ranging from mild to chronic. The “Baby Boomer” demographic segment is rapidly growing in numbers and Kieser Training works long term when many other treatments are temporary.

Therapy and rehabilitation

Clients are mostly attracted to Kieser Training after a history of back or other musculoskeletal joint pain that they have been unable to remedy. Client enquiries come through word of mouth, referrals from GP’s and musculoskeletal specialists, media editorials and general advertising. Private health insurance rebates apply.
Our unique treatment Medical Strengthening Therapy MST™ uses sophisticated Swiss equipment to isolate and strengthen critical muscle groups especially the lower lumbar extensor muscles. This treatment either eliminates or significantly reduces back pain and improves spinal function, core strength and overall lifestyle.

Prevention

Health oriented strength training has emerged from the sweat shop/ body builder mindset to an ethical and legitimate component of any serious exercise regime. Safe, scientific, machine only strength training is now being recommended by GP’s and musculoskeletal specialists for improving spinal function, reducing pain, boosting metabolism to burn fat, preventing osteoporosis and reducing the risk of diabetes. Health journalists have identified the demand and the Government have included musculoskeletal health as one of the National Health Priority Areas (NHPA’s)
Baby Boomers and Gen X, the largest growing segment of the Australian population, are more focused than ever on their health and appearance. They source services that espouse a reversal of the ageing process and health oriented strength training leads the category for genuine natural benefits. This demographic are aware of all the fads and various exercise regimes and are in search of a more medically based fulfilling program that leads to lifelong health and improved lifestyle. This older demographic do not like gyms.
Maintaining strength in your muscles and bones has been scientifically proven to provide a myriad of health benefits and Kieser Training fills a business void by providing a unique venue for this growing segment
Just think – who had heard of the Mortgage Broking or Financial Planning segments 15 years ago? Now the leaders are national brand names because they recognized the opportunity.
Kieser Training has successfully occupied the Strength for Health segment in Europe for 25 years and will own it in Australia.

Steps to Franchise ownership